The Ben & Jerry’s ice cream company has announced that it will be launching a CBD-infused ice cream.
The ice cream maker has stayed trendy with drug-related flavors like Half Baked and Magic Brownies, Delish noted. The brand has never been shy in sharing its opinions on political and social issues.
CEO Matthew McCarthy said, “We’re doing this for our fans. We’ve listened and brought them everything from non-dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben & Jerry’s way.”
An Instagram post about the company’s plan for CBD-infused ice cream is already trending with tens of thousands of likes.
The company plans to use CBD sourced from a hemp farm in their home state of Vermont.