To better understand cannabis consumers in America, New Frontier Data and MJ Freeway have identified and quantified cannabis consumers’ behavior, preferences, and views on the role of cannabis in their lives and in our society into a report.
The collaborative report, The 2018-2019 Cannabis Consumer Report: Archetypes, Preferences & Trends, reveals the findings from their national survey of cannabis consumers across adult use, medical, and unregulated markets.
The survey found that:
- Among respondents, 36% reported consuming at least once a day, with 59% consuming at least once a week.
- 60% of consumers spend less than $50 each time they purchase cannabis, but (with many consumers buying multiple times per month) nearly half (47%) report spending more than $100 per month.
- Among medical cannabis patients, 94% report that using cannabis has improved their conditions, and 73% report substituting cannabis for other medications.
- The top 3 reasons why consumers use cannabis are for relaxation (66%), stress relief (59%) and to reduce anxiety (53%). However, smaller percentages use cannabis for longer lists of reasons, including to improve sleep, treat medical conditions, enjoy social experiences, or stimulate creativity.
- Joints and pipes are the preferred methods to consume cannabis for more than half the market (53%); however, demand for non-flower products (i.e., concentrates, vaporizers, and edibles) has grown dramatically among consumers.